A couple of weeks ago, this ad appeared at my U-Bahn station.
I was appalled. Why on earth did Kinder Surprise which for many, many years has provided non-gendered toys in its eggs feel the need to suddenly make girls only Kinder Surprises?
Last night, I found these girls only Kinder Surprises on sale at my local supermarket and I decided to buy one to see if it was as bad as I feared.
And this is what was inside
Why Kinder, why? You used to be a great example of your toys being for everyone – boys and girls, and now suddenly you bring out this crap. Are girls going to like them? Of course some of them are. Some girls like fairies and pink, but so do some boys. Why, if you wanted to bring out a fairy range, couldn’t it have gone in your normal Kinder eggs like the cars and planes do?
You disappoint me Kinder. I love your milky oversweet chocolate, but I feel that is the last Kinder Surprise I will ever buy. I can’t support a product that shamelessly promotes gender stereotyping.